Beats By Dr. Dre headphones is marketed by Dr. Dre and Jimmy Iovine under Beats Electronics, LLC in 2008. The Beats by Dr. Dre headphones, earphones sold under the brand are manufactured and distributed under an exclusive license by Monster Cable Products. As part of marketing strategy, the Monster Beats headphones often appear in music videos, movies, advertisements, and other media.
Monster Beats by Dr. Dre headphones currently markets headphone collaborations with Dr. Dre, Lady Gaga, Diddy, David Guetta, Kobe Bryant, and LeBron James, and has previously sold headphones with Justin Bieber.